Clicks, Reach, Results: Go Click Media Fuels Growth for McGeough Truck Dismantlers
27th Nov 2025
McGeough Truck Dismantlers is one of Ireland’s leading suppliers of used truck parts, specialising in dismantling heavy goods vehicles and providing quality, affordable components to customers across Ireland and the UK. To strengthen their online visibility and attract more customers, they partnered with Go Click Media to deliver a results-focused paid advertising campaign using Google Ads and Meta Ads.
The combined use of both platforms allowed McGeough Truck Dismantlers to connect with high-intent customers, improve website engagement, and generate a steady flow of sales and enquiries.
Objectives
• Increase Website Leads: Generate more qualified enquiries through the website.
• Boost Brand Awareness: Position McGeough Truck Dismantlers as a trusted source for used truck parts across Ireland, UK & Abroad.
• Drive Footfall & Sales: Encourage potential customers to visit or contact the business directly, leading to increased sales conversions.
Strategy
Go Click Media developed an integrated advertising strategy that targeted both active searchers and broader audiences interested in truck parts and dismantling services.
Google Ads
• High-Intent Targeting: Campaigns were designed to reach users actively searching for products and services offered by McGeough Truck Dismantlers, ensuring visibility when purchase intent was highest.
• Ad Optimisation: Ads were refined to highlight key selling points such as quality, reliability, and service, helping to attract clicks from potential buyers ready to take action.
• Performance Monitoring: Campaigns were continuously reviewed and optimised to maximise conversions and maintain strong cost efficiency, ensuring every euro delivered measurable results.
Meta Ads (Facebook)
- Broaden Awareness: We created campaigns to showcase McGeough Trucks’ range of products to new audiences, introducing the brand to potential customers who might not yet be actively searching.
- Audience Reach: Ads introduced the brand to new potential customers, leveraging demographic and interest-based targeting.
- Creative That Converts: Engaging visuals and clear calls-to-action showcased the business’s expertise and encouraged people to enquire or visit the premises.
Results
Google Ads
• Impressions: 6,300+
• Clicks: 635
• CTR: 10.1%
• Conversions: 126
• Conversion Rate: 19.8%
• Average CPC: €0.89
Meta Ads (Facebook)
• Impressions: 639,799
• Reach: 433,000+
• Clicks: 1,430
• CTR: 0.22%
• Website Leads: 14
• Average CPC: €0.22
Google Ads Results
The Google Ads campaign delivered outstanding performance, reaching customers actively searching for truck parts and services. With over 6,300 impressions and 635 clicks, the campaign achieved an impressive 10.1% click-through rate, well above industry benchmarks. Most notably, it generated 126 conversions with a 19.8% conversion rate, showing that nearly one in five visitors took meaningful action such as submitting an enquiry or contacting the business. These results highlight a highly effective campaign that successfully connected McGeough Truck Dismantlers with ready-to-buy customers and turned quality traffic into real leads.
Facebook (Meta) Ads Results
The Facebook campaign significantly boosted brand visibility and engagement across Ireland and the UK. It reached over 433,000 people and delivered nearly 640,000 impressions, ensuring strong exposure within the target market. The ads drove 1,430 website visits and resulted in 14 qualified leads, demonstrating that the creative strategy and precise targeting effectively captured interest and motivated users to take action. Overall, the campaign strengthened brand awareness and generated valuable engagement, positioning McGeough Truck Dismantlers as a trusted name within its industry.
Conclusion
By partnering with Go Click Media, McGeough Truck Dismantlers turned a focused advertising strategy into measurable business growth. The combined use of Google Ads and Meta Ads delivered targeted traffic, boosted brand visibility, and converted interest into a consistent flow of qualified leads and enquiries.
This case demonstrates how a well-planned and expertly managed digital advertising strategy can drive real results for businesses in specialised markets, helping them reach new customers and strengthen their position as industry leaders.
