ImpactReady platform to support major tourism and visitor economy study during 2026 event
The Budget Energy SuperCupNI has announced a new partnership with Northern Ireland-based independent consultancy firm S3 Solutions, with the organisation’s ImpactReady platform set to support the measurement of the tournament’s tourism and economic impact during this summer’s event.
The partnership will help organisers gather valuable real-time insights from local and international visitors, providing a clearer understanding of the benefits the tournament delivers to communities, businesses and the wider visitor economy across Northern Ireland.
Using the cloud-based ImpactReady platform, attendees will be invited to take part in targeted surveys throughout tournament week. The data collected will provide insights into visitor experiences, spending patterns, accommodation usage and travel behaviour.
The initiative builds on a recent economic impact assessment which estimated that the 2025 Budget Energy SuperCupNI generated £5.6m million in direct economic benefit for Northern Ireland.
Now entering its 43rd year, the Budget Energy SuperCupNI continues to attract some of the biggest names in world football and remains one of the country’s largest international sporting events.
This summer, 64 Boys’ and Girls’ teams and over 1,200 players will compete in over 150 fixtures across Causeway Coast and Glens, Antrim and Newtownabbey and Mid and East Antrim between Sunday 26th and Friday 31st July.
Elite academies including Manchester United, Liverpool, Rangers, Celtic, Tottenham Hotspur, Southampton, Sunderland, Leeds United and West Ham United are among those set to compete.
The tournament also welcomes thousands of coaches, officials, family members and supporters to Northern Ireland each year, generating significant economic activity for local businesses, accommodation providers and tourism operators.
The partnership with S3 Solutions will provide the tournament with robust data and reporting capabilities, helping to demonstrate the full value of the event while supporting future planning and stakeholder engagement.
Sam Gamble, Tournament Coordinator at the Budget Energy SuperCupNI, said: “Every summer the Budget Energy SuperCupNI welcomes thousands of players, coaches, officials, families and supporters to Northern Ireland, delivering significant benefits for local businesses, accommodation providers and the wider tourism economy.
“While football remains at the heart of the tournament, we have always recognised the important role it plays in supporting our host councils and showcasing Northern Ireland on an international stage.
“Our partnership with S3 Solutions and the introduction of ImpactReady will help us better understand and measure that impact, providing valuable insights that strengthen our reporting and demonstrate the value the tournament delivers to partners, stakeholders and the wider economy.”
Founded in 2013, S3 Solutions is a leading independent consultancy specialising in grant funding support, impact measurement, evaluation and strategic planning.
Working with public sector bodies, local authorities, charities and sports organisations across the UK and Ireland, the organisation has helped clients secure more than £200 million in funding and evaluated over 100 projects and programmes.
Its cloud-based ImpactReady platform helps organisations measure and demonstrate the impact of their work through real-time data collection, customised surveys and automated reporting tools, providing robust evidence of social, economic and community outcomes.
Eamonn Seydak, Director at S3 Solutions, added: “We are delighted to partner with the Budget Energy SuperCupNI, one of Northern Ireland’s most recognised and respected sporting events.
“Events of this scale deliver significant benefits for local communities, tourism and the wider economy, making effective impact measurement more important than ever.
“ImpactReady will provide the tournament team with valuable real-time insights into visitor experiences, spending and travel behaviour, helping create a robust evidence base that demonstrates the true value and reach of the tournament.
“We look forward to supporting the Budget Energy SuperCupNI as it continues to grow and ensuring its impact is accurately measured and effectively communicated to partners and stakeholders.”
The 2026 Budget Energy SuperCupNI is proudly supported by headline partner Budget Energy, alongside a valued network of partners including Causeway Coast and Glens Borough Council, Antrim and Newtownabbey Borough Council, Mid and East Antrim Borough Council, Sterling Insurance, Creagh Concrete, Uhlsport, KLIR, IDS Accountants, Tesco, The Premier League, TrustFord, 247.TV, TAKA and BuyTicketApp. For more information on the Budget Energy SuperCupNI, visit www.supercupni.com
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