Belfast Live continues to dominate the market according to new NI TGI data.
29th Aug 2025
Belfast Live, part of Reach PLC, has held its position as the number one digital news brand in Northern Ireland, according to new TGI data released by Kantar Media. The data, unveiled on Wednesday afternoon, confirms Belfast Live’s dominance and makes it the strongest player in the difficult-to-reach under-35 market.
Reach has outperformed other local publishers, achieving unrivalled dominance in Northern Ireland’s media market. Almost 400,000 consumers across Northern Ireland engage with Belfast Live every week, representing 26% of the adult population.
Commenting on the latest TGI data release, Sheena McStravick, Editor of Belfast Live said:
“We’re thrilled to continue to be recognised as the leading commercial news platform in Northern Ireland. Our team at Belfast Live is dedicated to delivering engaging breaking news and features that reflect the issues, events, and stories that matter most to our readers. Our focus at Belfast Live has always been to serve all communities in Northern Ireland, so it’s incredibly rewarding to know that we are the top destination for so many people seeking news and information across the country”.
Cherith Andrews, Sales Director of Belfast Live, added:
“This latest TGI data reaffirms what our commercial partners already know – Belfast Live is a must-have on every media plan. We’re one of the only platforms that can consistently deliver at scale, especially among the highly sought-after youth audience. Reach’s continued investment in digital innovation and trusted journalism ensures that our audience leadership in Northern Ireland isn’t just maintained – it’s growing. There’s simply no other publisher that offers this depth of engagement across such a broad and diverse demographic.”
