Barista Bar, the premium coffee and treats to go brand in Northern Ireland, has renewed its sponsorship with Belfast Royal Academy (BRA) 1st XV Rugby after a successful first year.
Barista Bar is available in over 440 SPAR, EUROSPAR and ViVO branded stores across Northern Ireland and was developed by Henderson Foodservice, part of the Henderson Group based in Mallusk, close to the North Belfast’s school’s rugby pitches in Roughfort.
As part of the continued sponsorship, Barista Bar branding features on all advertising and rugby kit branding of the 1st XV Rugby Squad kit. It will also continue its sole sponsor branding on the team’s playing shorts, playing tops, warm up tops, kit backpacks, training tops, match balls and crash posts. The sponsorship will afford the brand a number of other opportunities across social, web, pitch side adverts, competitions, and events as the relationship continues.
Located in North Belfast, BRA is the oldest school in Belfast, founded in 1785 and holds over 1,450 pupils. For almost 240 years, the school has held a reputation of academic excellence alongside prestigious sporting accolades. Former notable rugby players and alumni of the school include British and Irish Lions players Dr Jack Kyle and Iain Henderson alongside Ireland Internationals Rob Saunders and Tom Stewart.
Keavy O’Mahony-Truesdale, Barista Bar Brand Manager said; “We have had a hugely successful first year supporting BRA 1st XV rugby and are delighted to continue the partnership to support the school’s 2024/25 season. As a local business, we are committed to providing sponsorship and support to local schools, charities and community organisations. We are thrilled to see BRA Rugby thrive and bring even more opportunities to their players and school.”
Director of Rugby at Belfast Royal Academy, David Creighton added; “Belfast Royal Academy enjoyed a successful 2023/24 season. There was much excitement at the start of the season with the launch of our partnership with the Barista Bar brand and a great buzz around the playing fields at Roughfort.
“The support from Barista Bar has afforded our team and players many additional opportunities, from training camp trips to Edinburgh where the team trained where the Scottish National Team do much of their training, to an enhanced match experience and branding attracting even more support and atmosphere. We are looking forward to another season of success fuelled by Barista Bar and thank the whole team for their continued support.”
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