‘Brand Experience’ (BX) is designed to deliver ‘in the moment consumer impact’
Ardmore Group has launched a dedicated ‘Brand Experience’ (BX) offering in response to exponential growth in client demand for dynamic, multichannel communications that bring people closer to brands.
One of the UK and Ireland’s largest independent communications groups, Ardmore has spent more than 37 years harnessing the power of advertising to shape opinion and influence culture, creating award-winning campaigns for international brands through bold creativity and storytelling.
Combining the award-winning strengths of advertising, creative, PR, digital and public affairs, the BX offering is designed to create impactful consumer interactions in the real world and online.
Born out of increasing international demand from clients including Visit Pennsylvania, Lidl, Madri, Historic Royal Palaces and Brand USA, the standalone offering complements advertising with content creation, social strategy, social listening, experiential events and activations, and influencer engagement — unifying Ardmore Group’s established capabilities into one simplified, compelling solution that enables brands to amplify their voice and maximise influence and reach.
Ardmore Managing Director Miriam Moertl said the launch of BX reflects the group’s consistent focus on building brand equity in a landscape shaped by fragmented attention spans and the demand for always-on content.
“BX formalises and strengthens an approach that has always underpinned our work – creating brand experiences fuelled by culture and rooted in authentic moments that help brands grow,” she said.
“In today’s environment, it’s not enough to simply broadcast a message. Brands need to show up meaningfully in the spaces where audiences are most engaged. Our Brand Experience offering ensures every channel works seamlessly together to amplify a brand’s voice, maximise influence and reach, and deliver impact that is not just seen, but felt.
“By unifying advertising, PR, digital, and experiential within a single offering we are helping clients unlock dynamic growth and deliver measurable results that strengthen both reputation and the bottom line.”
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