Event Description
How well do you really understand the people you’re designing your products or services for?
Join Innovate Plus for an interactive User Research & Persona Design for SME’s workshop, designed to help businesses move from assumptions to evidence, when developing new products, services and customer experiences.
Through practical activities, participants will explore how to gather meaningful user insights, identify and analyse customer needs and turn those findings into research-backed personas. You’ll also discover how AI tools can support the process while keeping real human insight at its heart.
Whether you’re involved in innovation, product development, marketing, business development or customer experience, this workshop will provide practical tools and approaches you can take back and apply within your business.
Interested? Register at Innovate+ Portal
Register for Event