*FREE WEBINAR* The Power Of Influence For Promoting Your Business

28th Mar 2024 03:00 pm - 04:30 pm



Posted By: Excalibur Press

23rd Feb 2024

Event Description

NOTE: This LIVE session does NOT include a recording. Should you need a recording please purchase the additional recording ticket – thanks


This slide/demo/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 28 years and has worked with a number of thought leaders over the years.

In this session, trainer Tina Calder unpacks the multidimensional landscape of influence, going far beyond the well-trodden paths of social media influencers and bloggers.

Tina will explore the vast array of tactics you can employ to elevate your brand, product, or service. From media liaison and community engagement to thought leadership and peer support, discover why the term ‘influence’ encompasses more than you might think.

Gain a fresh perspective on leveraging celebrity endorsements, engaging with industry bodies and collaborating with experts to create a powerful, holistic influence strategy for your business.

What you will learn:

✔️ Beyond Social Media: Understand why influence isn’t just about social media influencers and bloggers.

✔️ Media Liaison: Learn how to effectively communicate and collaborate with media outlets to gain exposure for your brand.

✔️ Peer Support: Discover the power of peer recommendations and how they can substantially boost your credibility.

✔️ Thought Leadership: Find out how to establish yourself or your business as a thought leader in your industry, and why it matters.

✔️ Celebrity Endorsements: Explore the ins and outs of leveraging celebrity status to raise your brand’s profile.

✔️ Community Engagement: Learn effective strategies for engaging with your community both online and offline, and how it can benefit your brand.

✔️ Industry Bodies & Experts: Understand the advantages of affiliating with industry organisations and how tapping into expert opinion can amplify your influence.

✔️ Bloggers & Social Media Influencers: While they’re not the be-all and end-all, see how these platforms can fit into a balanced influence strategy.

and much more….

We’ve set aside an hour and a half for this overview webinar which will help you start thinking about how you can use an influence strategy in your marketing.

This webinar is aimed primarily at small businesses, single operators or marketing teams of 1 who want to focus their efforts.

About Tina Calder

Excalibur Press founder and chief vision officer began her career in journalism where she became an award winning showbiz and business reporter with nearly three decades of a career behind her.

Throughout her journalistic career Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.

Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and more recently Specify Magazine.

During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry..

In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more…She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.

In recent years after founding Excalibur Press, Tina has become an expert in sales conversion copywriting as well as a thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.

Having created a unique marketing and communications framework and new techniques for Excalibur Press, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.

Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.

Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.

With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.

Tina is also mum to Logan, has ADHD and still insists on having a pen and paper everywhere she goes.

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