Seminar Other

Free OPTIMAL webinar: The Marketing Magic of Google

24th Jan 2023 10:00 am - 12:30 pm

Venue: Online Webinar


Posted By: Mallusk Enterprise Park Ltd

17th Jan 2023

Event Description

When was the last time you googled your business, individual product and service offerings or indeed your competitors?


This free webinar by Chartered Marketer, SOSTAC Certified Planner Christine Watson – a qualified Google Square is designed at an introductory level & aims to inspire & help you to start maximising all the opportunities ‘googling’ can offer your business:

Delegates will:

Learn how to get their business & products and services found when prospective customers are searching online

Discover some tricks to help their website rank better in the google searches that truly matter

Get advice on how to build their online reputation & gain positive google reviews

Find out about how ‘Local Guides’ can help the appearance of their business on Google Maps & Google Search

Be shown how YouTube can be used to deliver positive marketing returns

See how their business can benefit from Google Pay per Click Ads

Find new marketing ideas through Google Trends

Get to grips with ways to monitor the web for brand mentions and interesting new content with Google Alerts

Get up to speed with Google my Business & free sites

Be shown how Google Analytics can unveil export opportunities & help them chart where their website hits are coming from

Be introduced to the potential of alternative search engines such as Bing

Be signposted to other free tools such as Google Meet, Google Drive & free learning opportunities to master what google can bring to their business

This workshop is free of charge and is open to businesses and social enterprises located in Antrim & Newtownabbey Borough with fewer than 50 full-time employees.

Free one-to-one mentoring is also available through the Optimal Programme. To apply visit:

This project is part funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2020) Programme.

Register for Event