*FREE LIGHTNING LEARNING* Make the Headlines & Catch the Media’s Attention

Event Description

Ever wondered what makes a journalist stop scrolling? Or what turns your story from “maybe later” into “let’s run it”?

 

This free Lightning Learning session is designed to help you understand what it really takes to get the media’s attention. Whether you’re brand new to PR or looking to sharpen your skills, you’ll walk away with practical tips and strategies that you can put into action straight away.

 

What to Expect

 

Your host, Tina Calder – journalist, comms strategist, and founder of Excalibur Press – will share insight from nearly 30 years working in journalism and communications. From reporting for national newspapers to training hundreds of entrepreneurs, Tina knows exactly what editors and broadcasters are looking for.

 

You’ll gain behind-the-scenes knowledge of how stories are selected, what gets binned instantly, and how you can make sure your message cuts through the noise.

 

This session will cover:

☑️Press releases that stand out

☑️Real-life stories that resonate with editors and listeners

☑️How to craft a pitch that makes a journalist say “yes”

☑️The biggest mistakes businesses make when approaching the media

☑️Building lasting media relationships that actually work

 

And because it’s hands-on, you’ll also get the chance to ask questions, share your own experiences, and learn how to transform your everyday business activity into media gold.

 

In This Session You’ll Learn:

 

☑️What journalists and editors actually look for in a story

☑️The most common mistakes businesses make when reaching out to the media

☑️How to craft a press pitch that grabs attention

☑️How to build media relationships that last

☑️The secret to turning everyday business activity into media gold

 

💥💥💥Secure Your Exclusive Spot TODAY!💥💥💥

 

About Your Trainer Tina Calder

 

Excalibur Press founder and chief vision officer began her career in journalism where she became an award winning showbiz and business reporter with nearly three decades of a career behind her.

 

Throughout her journalistic career Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.

 

Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and more recently Specify Magazine.

 

During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry..

 

In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more…She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.

 

In recent years after founding Excalibur Press, Tina has become an expert in sales conversion copywriting as well as a thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.

 

Having created a unique marketing and communications framework and new techniques for Excalibur Press, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.

 

Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.

 

Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.

 

With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.

 

In 2024 Tina launched Entrepreneurs Unleashed, a unique events and consultation company working to support entrepreneurs across Northern Ireland. Tina is also a mentor on a variety of business mentoring programmes across the country including Go Succeed, ASK, Women In Business and Young Enterprise to name a few.

 

In her personal life Tina is mum to Logan, is an advocate for ADHD services following her own diagnosis in 2022 and still insists on having a pen and paper everywhere she goes.

Register for Event