*AI BOOTCAMP* Supercharge Your Marketing With AI In One Day

Event Description

Deep dive like an agency to drive forward your marketing in a way that works for your audience.

Join AI evangelist and expert trainer Tina Calder for a hands-on AI Power Bootcamp designed to supercharge your business and marketing.

 

In this one-day session, attendees will be taken through intensive content strategy, planning and creation to supercharge their marketing activities.

 

Using the power of AI, participants will be shown how to effectively use GenAI to create authentic, targeted and meaningful content whilst learning all the tips, tricks and techniques the other professionals are gatekeeping.

 

The day will start with an audit, where you will learn quickly and effectively what’s working, what’s not and where the gaps are in your generalised content-based marketing. 

 

We’ll be looking at everything from email marketing, social media and SEO to thought leadership, digital marketing and offline ways to boost your business to your target audience.

 

If you’re ready to deep dive, at pace, to be ready to unleash the power of your brand this summer (or in the lead up to Christmas!) then this is the room for you.

 

DISCLAIMER: You will have homework to do before you get to the bootcamp. We want to make sure everyone gets the most out of the day ahead, so you’ll be asked to fill in a survey and prepare files and information so that it’s all at your fingertips on the day!

 

Are you ready to get to work? 

 

Are you ready to stop procrastinating and start being productive and effective?

 

If you’re sick of learning and training and listening to online gurus spouting the latest trend, function, online space, sound or tool whilst adding confusion to an already jam-packed space then this is the day for you.

 

We’ll step away from the influencer trends, viral hooks, snake oil coaches and nonsense that forces you to waste time chasing “fame” online instead of strategic activity that makes a difference and deliver known tactics, tools and techniques that will always work in marketing regardless of the product, service, brand, audience or Taylor Swift era! 

 

1 day, Absolute Focus, Complete Clarity, Your Questions Answered!

 

What You Will Learn

✔️ How to audit your current marketing and identify what’s actually working

✔️ How to use AI to speed up your workflow without losing authenticity

✔️ The difference between strategic marketing and random posting

✔️ How to create meaningful content that connects with your audience

✔️ How to develop strong messaging and brand positioning

✔️ How to identify content gaps and opportunities in your business

✔️ How to create a practical content strategy you can sustain

✔️ How to use AI to support social media, blogs, email marketing and SEO

✔️ How to repurpose content properly without sounding repetitive

✔️ How to create stronger calls to action that drive engagement and sales

✔️ How to improve thought leadership and personal branding

✔️ How to streamline your content creation process

✔️ How to communicate with AI properly to get better results

✔️ The biggest AI mistakes businesses are making right now

✔️ How to sense-check and edit AI outputs professionally

✔️ How to create marketing activity that supports real business goals

✔️ How to stop procrastinating and start executing with clarity

 

🚀 Don’t wait for your competitors to figure this out before you do.

 

Secure your spot now and start mastering the AI tools and techniques that will save you time, spark new ideas, and supercharge your business.

 

Who Is This Bootcamp For?

✔️ Business owners overwhelmed by marketing

✔️ Entrepreneurs who know they need to market better but don’t know where to focus

✔️ Small business teams trying to do more with less

✔️ Marketing managers needing faster workflows and clearer strategy

✔️ Service providers wanting to position themselves as thought leaders

✔️ Organisations frustrated with inconsistent content and poor engagement

✔️ People already using AI but not getting the results they expected

✔️ Beginners who want practical, no-nonsense AI marketing guidance

✔️ Experienced marketers who want to sharpen and modernise their workflow

✔️ Anyone tired of conflicting advice from online “gurus”

 

This bootcamp is particularly valuable for people who are time poor, resource-stretched and sick of feeling like they are constantly chasing the next trend instead of building a sustainable marketing system.

 

Why Now?

Because marketing has changed.

 

AI has changed how content is created, discovered and consumed, but most businesses are either:

❌ blindly copying and pasting AI content

❌ stuck in fear and confusion

❌ wasting time on tactics that don’t move the needle

❌ burning out trying to “keep up”

 

At the same time, audiences are becoming more sceptical, more distracted and harder to connect with.

 

The businesses that will stand out over the next 12 months are not the loudest ones.

They are the clearest.

 

The most strategic.

 

The most consistent.

 

The most human.

 

This bootcamp is about helping you cut through the noise, understand what actually matters in modern marketing and use AI in a way that supports your business instead of diluting your voice.

 

If you’re ready to stop consuming endless content about marketing and finally start building a smarter system for your own business, this is the room you need to be in.

 

About Your Trainer Tina Calder

Tina Calder began her career in journalism where she became an award winning showbiz and business reporter with nearly three decades of a career behind her.

 

She is currently the chief vision officer for Entrepreneurs Unleashed.

 

Throughout her journalistic career Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.

 

Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and, in recent years, Specify Magazine.

 

During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry. Not just that, she received submissions day and daily from product companies hoping to get placed in one of the many publications she worked for.

 

In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more…She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.

 

In recent years, Tina has become an expert in sales conversion copywriting as well as thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.

 

Having created a unique marketing and communications framework and new techniques for her businesses and clients, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.

 

Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.

 

Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.

 

With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.

 

In 2024 Tina launched Entrepreneurs Unleashed, a unique events and consultation company working to support entrepreneurs across Northern Ireland. Tina is also a mentor on a variety of business mentoring programmes across the country including Go Succeed, ASK, Women In Business and Young Enterprise to name a few.

 

In her personal life Tina is mum to Logan, is an advocate for ADHD services following her own diagnosis in 2022 and still insists on having a pen and paper everywhere she goes.

 

Connect with Tina on LinkedIn >> linkedin.com/in/tinacalder

 

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