Fri 15th Apr 2016
Paradox Oil, one of Northern Ireland’s biggest export success stories
L-R: Liza Hammond (Etihad Airways); Shaun McAnee (Danske Bank); Sandra Scannell (NI Chamber) and Geoff Hayhurst (Paradox Oils)
Members of the local business community gathered at the Culloden Estate and Spa yesterday evening to hear the story of one of Northern Ireland’s biggest export success stories – Paradox Oil.
The private roundtable discussion formed part of the Danske Bank Export First programme, a business led support initiative by Northern Ireland Chamber of Commerce and Industry (NI Chamber) in partnership with Danske Bank and airlines partner Etihad, which brings together new and aspiring exporters.
Run by Dr Geoff Hayhurst and his wife Michele from a small 10’ x 6’office in the basement of their house in East Belfast, the fledgling Paradox Oil enterprise has developed into a huge global business with a turnover of £1 million.
The product has proved to be a new and revolutionary way forward in Omega purity, quality and stability and since its conception Paradox has become a number one bestselling Omega 3 product around the world.
The initial ideas behind the new solution increasing quality and stability in Omega 3 supplementation came from Dr Hayhurst’s patient’s experiences with what was considered to be poor quality Omega 3 ﬁsh oil supplements. Paradox has been developed using a natural and incredibly effective method which protects essential Omega fatty acids, keeping them fresh.
“Paradox is scientifically proven to be more stable than other omega supplements and therefore gives people proven long term benefits to their health,” says Dr Hayhurst.
“We are combining elements of the Arctic and the Mediterranean as they are found in nature. We mix them together in an innovative way to create a formula that is much more stable and therefore much more beneficial for people’s health. It is as simple as that.”
In the 7 years since he perfected its formula, Paradox Oil has become a huge success in export markets world-wide with sales expanding into the Middle East, Far East and Africa.
The first order for 15 cases of Paradox Oil was from Gordons Chemists and orders began to grow as word of oil’s benefits spread.
“Sales in Northern Ireland in pharmacies and health stores took off very quickly with help from our local distributor Natural Health Products,” says Michele Hayhurst who directs the sales and marketing arm of the business.
“As we became more ambitious we moved into other regions of the UK and ROI with orders from Boots and Holland and Barrett.
“With assistance from Invest NI and NI Chamber it wasn’t long before we were exporting to the Middle East. From there our export business has increased significantly making up 75 per cent of our turnover.”
Iraq and Iran are currently the company’s largest export markets but there is a distribution deal in India currently in the pipeline and the brand will expand into China and key African markets in 2016.
Photography from the event can be viewed: