We greatly increased our response rate working with Northern Ireland Chamber’s wider network
Queen’s University Belfast
The advice we received through chamber connections in the USA enabled us to win new business
OBE Waste & Agri Engineering Ltd
At a networking event we made a contact that led to a £42k deal
Bond Search and Selection
Tue 19th Nov 2013
Writing For The Web
19 Nov 2013
November 19, 2013
Sarah Marriott, a former Irish Times journalist, will guide you through the essential steps in the craft of writing for the web
One-day Intensive Course – Tuesday 19 November – Course Fees – EUR350
Full 25 Page Resource Pack Supplied
Does your website get results because it’s clear and user-friendly? Or are you afraid that users get lost or overwhelmed because there is so much text? In today’s highly competitive world, your organisation’s website is your shop window – and it’s more important than ever that your site is simple to use and that key information is easy to access.
Writing for the web is very different from other kinds of writing. On this highly practical course one-day course, you will learn how to apply this research to create a reader-friendly website that makes an impact and achieves your objectives.
On completion of this course you will be able to:
• Understand how users ‘read’ websites
• Apply this information to your own site
• Adapt hard copy for the web
• Understand how to achieve buy-in from readers
• Use techniques to attract scanners’ attention
• Write clear, concise content for the web
• Achieve a reader-focused style and structure
• Explain complex information quickly, clearly and concisely
• Recognise errors and potential problem areas
• Understand the issues involved in making online writing accessible to all readers (according to the National Disability Authority)
• Edit your own and colleagues’ web content
• Take away a 25-page resource pack with online links to further resources
Our training methods are based on research that shows how adults learn best. This includes showing respect for their experience and expertise – and encouraging them to share problems and solutions.
We believe people learn most from doing not listening, so each learning point is consolidated with practical exercises (individual, pairs and groups) and participants are encouraged to explain how they will apply these new skills in their work. Participants also create a personal action plan, to help them to focus on how they will use the techniques they have learned.
Who should attend?
This in-depth look at writing for the web is for anyone involved in generating and/or editing web content. It is also suitable for anyone who wants the confidence and skills to analyse their own site with a view to improving content and accessibility.
Programme Director – Sarah Marriott
Sarah Marriott is Writing Skills Programme Director for High Performance Training. She is author of Common Errors in Written English, a prescriptive guide to correct usage for native and non-native English speakers and is a veteran trainer.
Her experience includes:
• Trainer for Irish Times editorial staff
• Sub-editor and feature writer for The Irish Times
• Production Editor of The Irish Times Magazine
• Lecturer in editing on the MA in Journalism course at Dublin Institute of Technology
• Writing skills trainer for financial institutions and Government departments
• Course designer and presenter: Business Writing Skills For Greater Impact, Report writing, Advanced report writing, Writing letters that get attention, Minute-taking made easy, Technical writing and Writing English as a second language
• MA in Journalism (first class)
Client Comment: Clear, concise information given on how to assess content and make our site more user friendly. Well laid out course, very good notes, excellent tutor and a pleasant learning atmosphere. Marketing and Communications, Udaras na Gaeltachta
Client Comment: I thought this course was wonderful. It was an important move from an academic style to a more journalistic style for the web. Very informative and interactive. Excellent course. Parliamentary and Law Reform Executive – The Law Society
Client Comment: A very helpful course. It has changed my approach to writing and to what I want to achieve. I would recommend this course to a colleague because it was tailored to Law Society publications. Support Services Executive – The Law Society
Client Comment: Excellent course – especially regarding the target audience, the use of clear English and the planning process. Policy Development Executive – The Law Society
Client Comment: This course is a great overview to making your website more user friendly. Marketing, Irish Life and Permanent plc.
Client Comment: I’ll keep all of this information in mind when we are developing our new website. I’m sure it will improve accessibility greatly. Take time out for this course – it’s well worth it. Communication and Online Manager, Temple Bar Cultural Trust
Client Comment: I will summarise more effectively, make content more succinct and learn to cut irrelevant information. Good use of information, great balance and examples. Thanks for an interesting and fun course. Marketing Manager, Datalex
Client Comment: I’ve now learned to look at content with a view to simplifying and structuring it. Great section on grammar and stucture. HEO – Web Editor, The Property Registration Authority
** Book Online – www.highperformance.ie **
View our client list – you’ll be in good company
Created by Christopher Morrow