We greatly increased our response rate working with Northern Ireland Chamber’s wider network
Queen’s University Belfast
The advice we received through chamber connections in the USA enabled us to win new business
OBE Waste & Agri Engineering Ltd
At a networking event we made a contact that led to a £42k deal
Bond Search and Selection
Thu 16th Apr 2015
Digitising our marketing future: an obituary for ‘Digital Marketing’
16 Apr 2015
April 16, 2015
In keeping with the view that 40 is the new 20 Professor Mark Durkin reflects on the evolution of marketing thought and practice in a technology context since 1990. This event forms one of the many in Ulster University Business School's 25th Anniversary year.
internet marketing to electronic marketing to today’s ‘digital marketing’ he
argues that marketers have been seduced by what new technology can do rather
than focusing on what our customers want to do with new technology.
is dead – a ‘digitised marketing’ future holds the answer.
Light supper to follow
Places are limited,
booking for the event is online please click here
Created by Ulster University Business School