April 25, 2017
Growing Something Brilliant Leadership Series with LEGO
Venue:The MAC, 10 Exchange St, Belfast BT1 2LS
Sponsor: Electric Ireland
The Growing Something Brilliant Campaign seeks to inspire business confidence and growth. Strong and effective leadership boosts productivity, performance and ultimately leads to organisational success.
For the first Growing Something Brilliant Leadership event in the 2017 series, NI Chamber in partnership with Electric Ireland, is delighted to invite you to hear from Christian Majgaard, Former Head of Global Brands at LEGO, the world’s most recognisable toy brand.
Serving as Head of Global Brand & Business Development and as a member of the global executive team, Christian headed brand and marketing strategy for Lego and had overall responsibility for global brand, products and campaigns for both the core toy business and other areas – from licensing to theme parks. He also led the internationally recognised brand into the computer games market, and film merchandising with the Star Wars, Harry Potter and Spiderman franchises whilst never ignoring the core product.
Christian is a highly respected figure in marketing and innovation and currently divides his time between creative and brand consulting, non-executive roles, writing and speaking. In presentations he explains why branding is about business development, not communications. Using both Lego and Starbucks as examples, he maintains there’s no such thing as mature markets – only tired marketers.
Please note, places at this event may be restricted to one person per company and priority will be given to NI Chamber Members.