Mon 20th Oct 2014
Enterprise Minister visits Diageo Bailey’s Global Supply as part of NI Chamber initiative
Enterprise Minister Arlene Foster today heard about the export success of Diageo Bailey’s Global Supply which provides 70% of all Bailey’s products sold worldwide when she visited the company’s Mallusk based operation in the latest of Northern Ireland Chamber of Commerce and Industry’s (NI Chamber) ‘Meet the Minister’ events, as part of the Danske Bank Export First Programme.
The Minister heard Colin O’Brien, Island of Ireland Spirits Director, Baileys, share the company’s inspiring story of international growth in front of more than 60 companies attending the event.
During peak production the Bailey’s facility produces over 400,000 bottles per day with the brand being exported to over 100 countries.
Speaking at the event, Arlene Foster MLA Minister for Enterprise, Trade and Investment said:
“Today’s event presents an ideal opportunity for new and prospective exporters to benefit from the experiences and expertise of our established international traders. Building new markets outside Northern Ireland presents a range of challenges for our businesses and initiatives such as ‘Export First’ are invaluable in helping to share best practice. Selling overseas takes time, money, commitment and perseverance and those companies investing time and energy to expand their export horizons, supported by Invest NI, are to be encouraged and commended.”
The Minister also discussed a range of export focused issues with guests attending the event which included a guided tour of the company’s production facility.
The Mallusk site, which opened in 2003, produces over 400,000 bottles of Bailey’s cream liqueur every day. That’s the equivalent of over 1.6 million litres of liquid to be produced each week. There are 46 direct employees making this happen supported by local contractors and temporary staff based on the seasonality of the product.
Ann McGregor MBE, Chief Executive of NI Chamber, said:
“Diageo-Baileys have proved to be an outstanding exporter and Bailey’s cream liqueur is known the world over. The company’s success should be an inspiration to other firms that by creating a much in demand product, huge potential will open up in export markets.”
Colin O’Brien, Island of Ireland Spirits Director, Baileys said:
“I’d like to commend the Minister, her department and Invest NI in supporting companies like ours that are growing Northern Ireland’s export markets. The agri-food sector is a key driver within that export programme and the development of the Bailey’s brand is a good news story for Northern Ireland plc. We are committed to working with and supporting the Minister, her department, the Chamber of Commerce and other key stakeholders in driving economic growth in Northern Ireland in the months and years ahead.”
Lewis McCallan, Senior Corporate Manager Danske Bank said:
“Events like today are an excellent example of how seasoned exporters like Diageo Baileys can share their experiences and best practice with aspiring exporters in Northern Ireland, helping to equip them with the knowledge and skills they need to grow their businesses by looking to new markets. At Danske Bank we are proud to support this through the Danske Bank Export First initiative in partnership with the NI Chamber.”