Nora Senior, Executive Chair UK Regions and Ireland of leading global PR/public affairs consultancy, Weber Shandwick, joined over 150 members of the local business community at a recent event by Northern Ireland Chamber of Commerce and Industry, in partnership with the Ulster Business School at the University of Ulster.

With over 25 years agency experience, Nora is a corporate communications and issues management specialist, who owns an extremely impressive client portfolio which includes award-winning brand work with major companies such as Coca-Cola, Glenmorangie, Microsoft, RBS and Shell.

She is also a former Scottish Businesswoman of the Year, the current President of the British Chambers of Commerce and a member of the Regional Advisory Group to the London Stock Exchange.

Hosted by the Ulster Business School at the University’s Belfast campus, Nora shared her wealth of knowledge and expertise around a number of areas including brand statements; differentiating businesses from their competitors; understanding your unique strengths and advancing your knowledge for PR principles and concepts.

Pictured at the event are (L-R) Nora Senior (Weber Shandwick); Professor Marie McHugh (Ulster Business School at the University of Ulster) and Kevin Kingston (NI Chamber).